Develop a brand identity for Fairway Candle Co. that captures the aesthetic of high-end candles while connecting strongly with the golfing community. Each scent (linked to a specific golf-course) should be visually depicted through images and hand-drawn elements. Considering this is a start-up with packaging done at home, the brand needs adaptability for a resourceful start. Keywords for this project include: fun, playful, clean and minimal.
The brand identity, influenced by Augusta National's iconic and longstanding presence, embodies a minimal and modern-retro aesthetic. The playful wordmark, which draws inspiration from the Masters typeface, harmonizes with a classic sans serif and organic hand-drawn elements. Moreover, product imagery produced by Midjourney allows for a cost-effective yet authentic look and feel. Various icons and brand elements were meticulously designed for the brand's future flexibility.
Fairway Candle Co. effortlessly bridges two traditionally gendered realms, candles and golf, branching to a wider audience. Utilizing captivating imagery, refined whitespace, and a blend of clean yet lively visuals, the brand evokes the comforts of home with a lit candle and the invigorating sensations of the golf course.