Feo Skincare is built to help working hands and bodies feel healthy, rejuvenated and refreshed.

Role

Lead designer

scope

Creative direction
Visual identity
Packaging
Brand rollout

Shillington School of Design 2022

ask

Develop a product for an unconventional demographic: blacksmiths. This is a good quality boutique product that is sold to a niche market who expects/desires something different.

solution

Create a brand identity and voice for a skincare product specific to soothing the skin of hard-working artisans, focusing on blacksmiths. The brand will feel intentional and expertly crafted for hard-working hands.

outcome

FeO products are artisanal, foundational and detail-oriented, much like the art of metal-smithing. The brand visually contrasts the grit of working hands with the effortless beauty that comes from them. Colors and textures pulled from metal-smithing ground Feo in the art.